November 29, 2023
Industry and sports: Lorenzo Bonaria guest at Nitto ATP Finals
On November 17th, Lorenzo Bonaria, SPEA Executive Vice President, took part, as a guest, at the workshop organized by Unione Industriali Torino in the occasion of the Nitto ATP Finals.
The event consisted of two panels: the first aimed to delve into the economic impacts of sponsorship activities, and the second focused on sports sponsorship projects in the social framework.
Lorenzo Bonaria presented the Ginnasia project, which focuses on using sports and arts to guide young people in their career orientation.
Here are the words of Lorenzo Bonaria, Executive Vice President of SPEA:
“I am confident that SPEA’s experience in the relationship between companies and sports can serve as a stimulus for many other industries. It is not only a return to social responsibility but also an advantage for the company itself.”
The event also involved other important organizations that are traditionally committed to such activities, that shared their experiences on stage.